This week, Steve Rossmann will focus on:

Week 1: The Business of Selling Your Film – How to Market Like a Pro

• Understanding your film as a brand—how top brands market themselves and what filmmakers can learn from them.

• The perfect pitch—how to position your film to investors, distributors, and brands.

• Marketing psychology 101—how to use persuasion, urgency, and storytelling to get people to say YES.

• Real-world case studies: What made Marvel, Honda, and Maserati’s entertainment campaigns successful?