
AEB CalendarÂ
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Guest speaker (s) with relatable advice, networking, open mic to offer opportunities & plug yourself.Â
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4-Week Webinar: Turn Your Film Into a Money-Making Machine: with Marketing Exec. Steve Rossmann (Cast Away, Moulin Rouge, X-Men)
In this 4-week webinar series, Steve Rossmann, a seasoned entertainment marketing executive with experience at Twentieth Century Fox, Endeavor, Sony, and Marvel, guides you through the strategies needed to elevate your marketing game, secure funding, and maximize revenue. Learn insider tips on turning your film into a marketable, money-making venture.
Register Now!The Business of Selling Your Film – How to Market Like a Pro- Marketing Exec. Steve Rossmann (Cast Away, Moulin Rouge, X-Men)
Understanding your film as a brand—how top brands market themselves and what filmmakers can learn from them. The perfect pitch—how to position your film to investors, distributors, and brands. Marketing psychology 101—how to use persuasion, urgency, and storytelling to get people to say YES. Real-world case studies: What made Marvel, Honda, and Maserati’s entertainment campaigns successful?
Register Now!How to Attract Brand Partnerships & Sponsors for Your Film- Marketing Exec. Steve Rossmann (Cast Away, Moulin Rouge, X-Men)
Why brands invest in entertainment—what companies are looking for and how to position your project for funding. The art of the brand deal—how to approach, pitch, and secure sponsorships. Product placement strategies—how to integrate brands naturally into your film and get paid for it. Case study: How Steve helped Acura become “The Official Vehicle of S.H.I.E.L.D.” in The Avengers.
Register Now!Maximizing Film Revenue Beyond the Box Office- Marketing Exec. Steve Rossmann (Cast Away, Moulin Rouge, X-Men)
Alternative revenue streams—how filmmakers can monetize beyond ticket sales. Creating demand for your film—how to make your project irresistible to audiences and distributors. How to use digital marketing & social media for film sales success. Case study: How Steve worked with Bohemian Rhapsody and other major films to maximize marketing impact.
Register Now!Turning Your Film into a Long-Term Brand- Marketing Exec. Steve Rossmann (Cast Away, Moulin Rouge, X-Men)
Building your audience & personal brand as a filmmaker—how to leverage marketing for your future success. Selling your film like a product—using Hollywood and Madison Avenue strategies to sustain your film’s success. How filmmakers can transition into working with brands and agencies for long-term income opportunities. Final Q&A and action plan to implement everything learned in the series.
Register Now!
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Save the Date:
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Jun. 18- Round Rock YTexas/ AEB Summit: Opportunities in the Entertainment Industry
July TBD. Annual Former Guest Speaker Happy Hour
In the meantime, you can promote yourself, reach out to other entertainment pros, check the calendar... all on the AEB Complimentary App.